Website Tips You Probably Didn’t Know…
Your website’s frequent evaluations and edits are essential to keep your business up to date. You want to ensure your website is primed for maximum SEO and conversion results, so we recommend conducting a website audit, whether your business has recently experienced significant changes.
A website audit examines page performance in preparation for search engine optimization (SEO) or website redesign. Auditing your website can determine whether or not it’s optimized to achieve your specific goals, and if not, it allows you to pinpoint exactly what needs to be done to amp it up.
Some of the benefits of a successful website audit are:
- Website Performance Optimization
- Increased Search Engine Optimization
- Increased Conversion Rate Optimization
- Detailed Competitive Analysis
- Identify Issues and Formulate an Action Plan for Fixing Them
Everyone wants their website to look nice and perform well. After all, the more people visit your website, the more opportunities you will have to reel in new customers.
When you hire a company (like CTM!) to conduct your website audit, the first thing they will do is check to make sure your site is designed with your visitors in mind. They will scrutinize things such as the website design, navigability, and content relevance. All of this will be done not to reprimand you but to help you improve and make it easier for visitors to get the information they want quickly and comfortably.
Schedule a consultation with us today to learn more about our website audit services and how we can help take your site from drab to fab!
Another essential feature that you may not be utilizing is landing pages. Landing pages are one of the most effective ways to convert leads, and if you were wondering, no, they are not the same as a regular page on your website, including the homepage.
A landing page is a standalone web page that a consumer can view. Landing pages should be distinct from your homepage or any other page because they are designed to serve a single and focused purpose. For example, suppose you post on social media about a specific product you offer and go into detail about all its benefits. In that case, you may want to create a landing page specifically for that product and nothing else. This allows your audience, especially those interested in said product, to convert from a follower to a customer more streamlined way. Your landing page will enable you to go into detail about a particular product, service, or offer. In return, you can collect important customer information and demographics while providing them with an easy way to check out and purchase. An effective landing page convinces potential customers that it’s worth it to provide personal details in return for whatever you offer.
One of the best things about landing pages is having many of them. You can get specific when designing them too, and make sure each is tailored to a specific product or service and a specific audience.
Landing pages convert more traffic because they are focused on one call to action. They are simple, limited navigation, and keep the visitor focused on what you want them to focus on. Landing pages are focused and specific. By offering a straightforward call to action, you can achieve your business goals, whatever they may be!
In addition to website audits, Christian Taylor Marketing also provides website services, including landing page design. We will meet with you to learn as much as possible about your business and its goals, then formulate a plan of action to create landing pages that convert! Contact us for more information and to get started.
Thanks for reading!
Christian Taylor Marketing