New Social Media Platform (Threads): Is it Good for Business or Not?

New Social Media Platform (Threads): Is it Good for Business or Not?


In the ever-evolving landscape of social media, a new platform has emerged, captivating the attention of users and businesses alike. Threads, a cutting-edge social media app, offers a unique experience for individuals and organizations to connect, engage, and share content. In this blog post, we will delve into the features of Threads, explore its potential benefits for businesses, and assess whether it is a valuable tool for marketing and networking.Threads, an innovative app by Mark Zuckerberg, offers a new space for real-time updates and public conversations. Built by the Instagram team, Threads enables users to connect with friends, creators, and other users worldwide. Here are some basics, including core features and benefits.

The Basics of Threads

Threads is an extension of the Instagram experience that relies solely on text-based sharing. Users can easily log in to Threads using their existing Instagram accounts and carry over their usernames. Additionally, users can customize their profiles specifically for Threads, completely separate from their IG profiles. 

Features of Threads

  1. Thread-based Communication: The app’s core feature, threads enable users to engage in focused conversations by organizing discussions into specific topics or themes. This unique approach promotes clarity, encourages deeper engagement, and eliminates the clutter often found in conventional social media feeds.
  2. Content Curation: Threads provide users with the ability to curate and share various forms of content, including text, images, videos, and links. The app’s intuitive design allows for easy creation and customization of posts, enhancing the overall user experience.
  3. Privacy and Control: Threads strongly emphasizes user privacy and control. It offers robust privacy settings, allowing users to customize their audience for each thread or post. This feature is particularly useful for businesses targeting specific segments or sharing sensitive information exclusively with a select group of users.
  4. Business Profiles: Threads provides dedicated business profiles, offering organizations a platform to showcase their products, services, and company culture. Business profiles allow for enhanced discoverability, enabling potential customers and partners to find and engage with businesses easily.

Threads for Businesses

  1. Marketing Opportunities: Threads offers businesses an opportunity to promote their products and services directly to a highly engaged audience. Businesses can build brand awareness, generate leads, and drive customer engagement by utilizing targeted threads and curated content.
  2. Networking and Partnerships: The app’s focus on creating meaningful conversations and connections makes it an ideal platform for networking and partnerships. Businesses can join industry-specific threads, engage with potential collaborators, and establish valuable relationships with like-minded professionals.
  3. Customer Support and Feedback: Threads can serve as a valuable channel for businesses to provide customer support and gather feedback. By actively participating in relevant threads, companies can address customer concerns, build trust, and gain valuable insights for product improvement.

Is Threads Good for Business?

  1. While Threads offers exciting possibilities for businesses, its success as a marketing and networking tool depends on several factors. Firstly, companies must ensure their content is relevant, engaging, and adds value to the conversations within threads. Authenticity and transparency are key to building trust and credibility within the Threads community.
  2. Secondly, businesses must invest time and effort in understanding and leveraging the platform’s unique features. Companies can maximize their reach and impact by actively participating in threads, engaging with users, and building a strong presence.
  3. Lastly, as with any social media platform, it is important to evaluate the effectiveness of Threads for business goals regularly. Monitoring key metrics, analyzing engagement levels, and adjusting strategies accordingly will help businesses optimize their presence and achieve desired outcomes.


Threads, the latest innovative social media platform, introduces a refreshing approach to online communication. With its focus on meaningful conversations, content curation, and user privacy, Threads presents exciting opportunities for businesses. By utilizing its features strategically and investing in genuine engagement, companies can leverage Threads to enhance their marketing efforts, forge valuable connections, and provide exceptional customer support. As businesses continue to adapt to the ever-changing digital landscape, exploring the potential of Threads may prove to be a worthwhile endeavor, especially if you are a business owner. 


Questions about how to maximize your social media presence and connect with your target audience? Schedule a discovery call today!


Talk Soon,

Christian Taylor

Owner, Christian Taylor Marketing

Meta Certified, Digital Marketing Associate.


Stay Connected
Latest News


Get the latest tips and tricks today

This 10 Steps to re-branding your business will change everything you ever thought about social media marketing. Find the secrets to success and become the number one brand in your industry.